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About us

Andrea Billard | Haute Lingerie is an independent luxury lingerie brand based in England. Launched in 2009 by Creative Director Andrea Billard, it has attracted extensive media interest in the UK, US, Middle East, South America and Europe.

The fit and style of the AB-HL collections are designed to compliment your wardrobe and lifestyle, and to enhance your feeling of confidence and glamour. The brand is designed, sourced and made in England, mixing strong femininity with subtle sexuality, appealing to those with a love of luxury and innovative designs.

Underlines said “---- her collections are glamorous without compromising comfort--- Andrea Billard is one to watch!”. Yorkshire Post were excited by Andrea’s designs  “---if you are feeling imaginative, try something different, like Andrea Billard lingerie –“

Andrea Billard is part of a new wave of British design talent. Her mission is to create beautiful, modern lingerie which has a sensual feel and brings out the beauty and power in every woman. In a short period of time, Andrea has built a reputation of exceptional quality, strong design signature and is passionate about promoting UK skills and craftsmanship.

Andrea is a very hands-on designer who will create collections to develop the brand both nationally and internationally.

“80% of my collections are sold to women. It’s never been about selling lingerie for the benefit and pleasure of men. It’s a brand created by a woman for other women and it’s the woman’s pleasure that is paramount.“ – Andrea Billard

Latest news:
  • Face of AB|HL, Nicki Donohoe is one of the 'original flirty thirty' on Take Me Out 2012!! (Jan 12)
  • AB|HL will be at Fashion Market of Northern California, August 28-30. Email for details.
  • We will be showing at the Dallas Fashion Market, August 11-14. Contact for an appointment.
  • Our gorgeous 'Victoria' set is featured in May's edition of Men's Health! 
  • AB|HL is on the cover of the 'Girls of FHM' special edition. Plus we're included on several pages inside too!
  • Andrea Billard is named as one of the UK's emerging talents in Lingerie Buyer (Dec 10)
  • AB|HL's new Diabla body is featured in the Italian publication, Intima piu' Mare.
  • AB|HL is thrilled to be named in Intima France's the Top 10 brands!
  • Read the lovely Poorna Shetty's write up about AB|HL at The Asian Wedding Editor's Guide
  • AB|HL signs model & actress Nicki Donohoe as the face of the brand.
  • We are thrilled included in the official Rachel Stevens calendar 2010 (We're March!).
  • The Saturdays wear 'Monte Carlo' in FHM (February 2010)
  • Brit actress Louisa Lytton wears 'Paris' for FHM (January 2010)